Browsing by Author "Adinarayana Rao, U. V."

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    A Study on the challenges and opportunities of reverse logistics innovation in rural areas
    (International Conference on Innovation and management: The Way Ahead, 2022-09-29) Ajay Kumar, Kanithi; Adinarayana Rao, U. V.; Bhanu Prakash, N.
    Reverse logistics (RL) is a dynamically evolving process, where goods meant for returns or repairs move from the customer to the producer. This study is an attempt to explore the current status, challenges and opportunities in RL with a focus on selected rural areas. The study proposes certain pertinent innovative measures for the implementation of RL in underserved rural areas. Related case studies were used to illustrate the possible impact of RL innovation. By using empirical findings from case studies, it can be shown that some fundamental differences in logistics innovation exist. To identify possible reverse logistic innovations in rural areas, this study had undertaken an extensive literature review accompanied with personal interaction and observations with the various logistics service providers (LSPs). Along with the opportunities, the barriers in front of the establishment of a RL system and the contribution of innovation in overcoming these challenges are discussed.