Browsing by Author "Sinha, Priyash"

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    Impacts of Covid-19 Pandemic on Consumer Preference Towards There Buying Behavior in Ecommerce
    (Indian Maritime University, 2023-05) Sinha, Priyash; Mitra, Toorban
    This research study examines the impact of social media on consumer behavior in ecommerce. With the increasing use of social media, consumers have more access to information, reviews, and recommendations about products and services, which can influence their purchasing decisions. The study uses a survey of online shoppers and interview, The survey collects data on consumers~ social media use, purchasing behavior, and attitudes towards ecommerce. Previous studies indicate that social media has a significant impact on consumer behavior in ecommerce. Consumers use social media to research products, read reviews, and get recommendations from friends and influencers. The study also identifies several factors that affect the impact of social media on consumer behavior, including the credibility of the information shared on social media, the trustworthiness of the sources, and the perceived value of the products. This study highlights the significant boost in Ecommerce platforms due to these contributing factors in Post pandemic phase. And effect of lockdown on buying behavior of consumer, The present study aims at finding the followings: - • Whether there are differences among gender with regards to different factors of buying through ecommerce. • Whether there are differences among occupation with regards to different factors of buying through ecommerce. • Whether all the factor of ecommerce buying are behaving in a similar way. • To find weather covid-19 pandemic impacts personal preferences towards buying behavior & how such preference impacts different factors of customers buying.