Browsing by Author "Yadav, Ramanand"

Filter results by typing the first few letters
Now showing 1 - 3 of 3
  • No Thumbnail Available
    Item
    A Marketing Strategy for Small and Medium Enterprises
    (Elsevier, 2013-01-01) Yadav, Ramanand
    Small and medium enterprises (SMEs), in Indian context, constitutes of a larger share of GDP, GNP, employment potential and occupation of masses. These enterprises have left remarkable spot on the every field of Indian economy, but, in overall, they are far behind their larger counterparts in other parts of the economy. With representing largest share of industrial activities, SMEs are heterogeneous in nature. The paper highlights that marketing strategy for SMEs is necessary, which can be developed by developing a suitable business environment. The author also elaborated that business environment in Indian SMEs is not conducive and needed training, proactiveness, favourable tax structure, reformed labour laws and sufficiency of infrastructure facilities. In addition to this, it is also emphasized that these enterprises can enhance their business environment by adopting certain financial and non-financial measures. This paper is also structured with an objective to provide a framework to help SMEs to design suitable strategies to face effective and enhancing competitiveness.
  • No Thumbnail Available
    Item
    A Roadmap for Implementing Total Quality Management Practices in Medium Enterprises /
    (Elsevier, 2013-01-01) Yadav, Ramanand
    This paper describes a seven point framework for effective total quality management (TQM) implementation in medium enterprises (MEs). This framework shows that top management commitment and involvement is indispensable in the formulation and implementation of various quality adoption steps. The significant steps of the framework include development of mission and vision statement, formulating implementation plan, ensuring employee involvement, establishing education and training programs and starting implementation phase. At the last, continuous improvement is required to maintain the implementation effort for excellence orientation. The primary objective of this study was to prescribe a roadmap for TQM practicing MEs to adopt excellent quality practices in a simplified way. The author also tried to highlight the theoretical background while emphasizing the importance of steps of quality improvement practices. The idea behind taking MEs for adopting TQM practices is that the characteristics of MEs are most suited for it. However, TQM is a modern quality management practice which can be applied successfully to any type of enterprises, irrespective of their affiliation.
  • No Thumbnail Available
    Item
    Managing Change in the Process of Quality Orientation in Medium Enterprises: Challenges and Solutions /
    (Elsevier, 2013-01-01) Yadav, Ramanand
    Managing change in a quality-oriented organisation involves a decision to change the mindset of people towards excellence. For modern medium enterprises (MEs), it is needed to ensure long-term survival. In this study authors emphasize that change management in quality oriented MEs is a prerequisite in the process of coming over dissatisfaction, uncertainty, anxiety and organisational stress. This study resulted into highlighting the challenges posed by these enterprises in their quality orientation. In the process of finding the ways of dealing with these challenges, the study highlighted certain tactics, which can be helpful in nullifying the restraining forces and augmenting the driving forces for effective change management in these enterprises. Although, the study is resulted into suggesting that every activity in change management can be successful only if full participation of employees are assured. While highlighting the change models for MEs, the study suggested various ways to sustain change management practices, which these enterprises may adopt according to their suitability.