Master Dissertations

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Consumer perspective on the future of last mile delivery in India
(Indian Maritime University, 2023-05) Tallyan, Shubham; Mitra, Toorban
Online shopping businesses grown significantly in India. Consumers find out that purchasing products online is more effective. Most of consumers in India prefer direct home/door step delivery as their last-mile delivery method, which proposes consumers to receive the purchased goods at home. Due to influence on the growing demand for deliveries, which consequently could have the impact on traffic and congestion problem as well as city environment, one of the biggest problems with home deliveries are not at home which gradually increases more trips which tends to further increase in Co2 emission and congestion as well as it increases the cost of delivery companies. E-commerce has the potential to reduce the distance travelled by consumers, but it also leads to an increase in the distance travelled by delivery service vehicles. As a result, new environmental problems arise, highlighting the need for alternative measures to mitigate the negative impact of this trend. In recent years, parcel lockers have emerged as a popular and intriguing solution for efficient last-mile delivery. This study is focused on examining customers’ intentions to utilize parcel lockers. The parcel locker method emerged as a solution that offers benefits to both consumers and package delivery operators, as it can reduce the distance travelled by both parties. The lockers receive packages that are subsequently collected, sorted, and transported to other designated lockers. Customers then retrieve their items by traveling to the specified locker location. It could minimize the delivery trips, less routing and analyse the potency of parcel lockers in India as there is currently no parcel lockers available in India. This study benefits delivery companies to implement parcel lockers in India as it could minimize the last-mile delivery cost as it was considered more costly than first mile. This study clarifies customers perspective to use smart locker as a last mile delivery. As this also minimize pollution will be more environment friendly in comparison with direct home delivery. This study was to carry out and check Indian consumers will they use parcel locker in future. This study carried out through online surveys with 6 variable that are environment friendly and sustainable, delivery preference, perceived risk, convenience, security, and perceived benefit, where 155 respondents participated. In terms of delivery services, survey participants showed a preference for parcel lockers (63%) over direct delivery.
Impacts of Covid-19 Pandemic on Consumer Preference Towards There Buying Behavior in Ecommerce
(Indian Maritime University, 2023-05) Sinha, Priyash; Mitra, Toorban
This research study examines the impact of social media on consumer behavior in ecommerce. With the increasing use of social media, consumers have more access to information, reviews, and recommendations about products and services, which can influence their purchasing decisions. The study uses a survey of online shoppers and interview, The survey collects data on consumers~ social media use, purchasing behavior, and attitudes towards ecommerce. Previous studies indicate that social media has a significant impact on consumer behavior in ecommerce. Consumers use social media to research products, read reviews, and get recommendations from friends and influencers. The study also identifies several factors that affect the impact of social media on consumer behavior, including the credibility of the information shared on social media, the trustworthiness of the sources, and the perceived value of the products. This study highlights the significant boost in Ecommerce platforms due to these contributing factors in Post pandemic phase. And effect of lockdown on buying behavior of consumer, The present study aims at finding the followings: - • Whether there are differences among gender with regards to different factors of buying through ecommerce. • Whether there are differences among occupation with regards to different factors of buying through ecommerce. • Whether all the factor of ecommerce buying are behaving in a similar way. • To find weather covid-19 pandemic impacts personal preferences towards buying behavior & how such preference impacts different factors of customers buying.
Consumer Behaviour Towards Online Shopping VIS-A-VIS Traditional Shopping: An Exploratory study on perception of consumers in West Bengal
(Indian Maritime University, 2023) Sikdar, Indibar; Mitra, Toorban
This dissertation focuses on the factors that influence consumers to shift from offline to online shopping. With the increasing popularity of e-commerce, it is crucial to understand the factors that drive consumers to make this transition. The study utilizes a method approach to collect data, including surveys and questionnaires with consumers. The study found that convenience, door delivery service, discounts & offers, product availability, etc. were the primary factors that drove consumers to shop online. Additionally, the study identified differences in the factors that influenced consumers of different age groups and income levels. Understanding these factors can help businesses to develop effective marketing strategies to attract and retain customers in an increasingly competitive marketplace. This dissertation provides valuable insights into consumer behaviour towards online vis-a-vis traditional shopping, highlighting the factors that drive consumers to shop online and the implications for businesses in the retail industry. The present paper is an attempt to study the preferences of customer’s behaviour towards online and offline shopping. For this purpose we have used questionnaire method to get the responses of the people. A sample of 126 respondents was taken to conduct the study.

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