Study of factors affecting last mile delivery in quick commerce

Abstract

This research investigates the critical factors influencing last-mile delivery performance in the quick commerce (Q-commerce) sector in India. As the demand for ultra-fast deliveries of groceries and essentials rises, optimizing last-mile operations becomes pivotal. This research explores the key factors influencing last-mile delivery in the quick commerce (Q-commerce) sector—an emerging e-commerce segment that emphasizes ultra-fast deliveries, typically within 10 to 30 minutes. With increasing competition, evolving customer expectations, and operational challenges, identifying performance drivers in last-mile logistics is critical. The study categorizes 15 key factors including infrastructure, delivery speed, stock availability, dark store location, traffic conditions, consumer behaviour, and the availability of delivery personnel.