Women entrepreneurship performance with special reference to Visakhapatnam, Andhra Pradesh

Abstract

Entrepreneurs play a key role in economic activity. They have skills and good new ideas to market and make the right decisions to make the idea. In this dynamic world, women entrepreneurs are a significant part of the global expedition for sustained economic development and social progress. Due to the growing industrialization, urbanization, social legislation and along with the spread of higher education and awareness, the emergence of Women owned businesses are highly increasing in the economies of almost all countries. The increasing presence of women in the business field as entrepreneurs has changed the demographic characteristics of business and economic growth of the country. Women entrepreneurs faces many genders related challenges they face in the competitive business world with their male counterparts. Even, women enterprises are playing a more active role in the society and in the economy. This study focused on the role and contribution of women entrepreneurs, women entrepreneur’s capability and performance, government initiatives and promotions and problems faced by urban and rural women entrepreneurs and suggestions for future prospects for development of women entrepreneurs, especially in the district of Visakhapatnam.