Webometric analysis of indian maritime university's online presence /

Abstract

The digital landscape has revolutionized how institutions are perceived and accessed. Webometrics, a field focusing on web-based quantitative analysis, offers critical insights into the online visibility and impact of academic institutions. This study employs webometric analysis to comprehensively assess the online presence and impact of the Indian Maritime University (IMU), a prominent maritime education and research institution in India. The study aims to evaluate IMU's web visibility, connectivity, and impact through various webometric indicators, including web presence, link analysis, social media analytics, and Web Impact Factor (WIF). By scrutinizing IMU's online presence, this study intends to provide a deep understanding of its digital footprint within the global maritime community. A cross-sectional webometric analysis was conducted using Google search engine, measuring webpages, inlinks, external inlinks, and calculating the Web Impact Factor (WIF) for IMU. Domain registration data and page authority were retrieved using web analysis tools like Moz and the Wayback Machine. Social media analytics were rerieved from Social Blade. The study revealed varied web presences and impact of IMU. It displayed a significant web presence with numerous webpages and inlinks. Domain analysis showed diverse TLD usage, with .edu.in. Social media presence of IMU is increasing day by day with continuous engagement and active collaboration. This study contributes to the understanding of webometrics in the context of maritime education institution, shedding light on IMU's online visibility and influence. The findings offer valuable insights for enhancing IMU's digital presence, ultimately bolstering its global recognition and collaboration opportunities within the maritime sector.