Consumer behaviour in quick commerce: factors influencing adoption and loyalty

Abstract

This research examined the primary behavioural factors for consumers' adoption and loyalties in Q-commerce platforms (e.g., Blinkit, Swiggy Instamart, Zepto). The emergence of commerce has exploded in growth due to ultra-fast delivery, digital interface accelerators, and disrupting consumer expectations and retailing logistics. In order to examine the relationships that influence user engagement in an emerging sector, we employed PCA analysis using the R studio with survey responses from 128 active Q-commerce users.