Management Case Studie

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    Divided we stand and united we fall? a case of disruptive strategy at Haven Healthcare - a joint endeavour by Amazon, Hathaway, and JP Morgan Chase
    (Indian Maritime University, 2022-02-16) Lekha Ravi
    One of USA's most talked about health insurance ventures, Haven - the health-care venture backed by business giants- Amazon.com Inc, Berkshire Hathaway Inc. and JP Morgan Chase & Co found itself in controversy when its CEO, Atul Gawande announced in May 2020 that he was stepping down. Bloomberg news service reported that Gawande's move from the CEO role was the third top management change at Haven. Experts say precious little of all that was promised by its famous founders, Jeff Bezos, Warren Buffett and Jamie Dimon had essentially materialised. Speculations were rife that that the entire venture would be shelved. On January 4, 2021, Haven announced through its website on a single page that stated it will 'end its independent operations at the end of February 2021'. What went wrong? Did the celebrated leadership fail to deliver or was there a flaw in the company's vision? Was the vision statement well and truly illustrative of the three legacy corporate leaders? Was the intended disruption of the US Healthcare sector not a well-thought out one?