Thesis and Dissertations

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    Consumer Behaviour Towards Online Shopping VIS-A-VIS Traditional Shopping: An Exploratory study on perception of consumers in West Bengal
    (Indian Maritime University, 2023) Sikdar, Indibar; Mitra, Toorban
    This dissertation focuses on the factors that influence consumers to shift from offline to online shopping. With the increasing popularity of e-commerce, it is crucial to understand the factors that drive consumers to make this transition. The study utilizes a method approach to collect data, including surveys and questionnaires with consumers. The study found that convenience, door delivery service, discounts & offers, product availability, etc. were the primary factors that drove consumers to shop online. Additionally, the study identified differences in the factors that influenced consumers of different age groups and income levels. Understanding these factors can help businesses to develop effective marketing strategies to attract and retain customers in an increasingly competitive marketplace. This dissertation provides valuable insights into consumer behaviour towards online vis-a-vis traditional shopping, highlighting the factors that drive consumers to shop online and the implications for businesses in the retail industry. The present paper is an attempt to study the preferences of customer’s behaviour towards online and offline shopping. For this purpose we have used questionnaire method to get the responses of the people. A sample of 126 respondents was taken to conduct the study.